3/15/2006

[Dedham, MA—March 15, 2006] National Amusements, owner and operator of Cinema de Lux and Showcase Cinemas, and a world leader in the motion picture exhibition industry, announced today their plans to open a fourteen screen cinema at Florence Mall, located in Florence, Kentucky. The state-of-the-art entertainment complex, targeted to open in late 2007, will offer patrons in the Northern Kentucky, as well as the entire Greater Cincinnati area, the ultimate theatre experience. The exciting new complex includes the newest designs and service amenities such as: state-of-the art digital projection technology featuring 3D capability; Dolby® Digital Surround EX sound; exclusive rocker recliner chairs, wall-to-wall screens; and food service direct to your seat. The theatre will also offer online ticket sales with a convenient print your tickets at-home option and telephone ticket ordering, as well.

“We are pleased to have National Amusements making a major commitment to the future of Florence as we continue on our quest to be the first choice for entertainment and retail in Northern Kentucky,” said Mayor Diane Whalen.

The innovative entertainment complex will be located at Florence Mall and will serve the entire Tri-State area. Currently, National Amusements operates the nine screen Florence Cinemas across the street in Florence Square and the Showcase Cinemas located in Erlanger, Kentucky. The company at this time plans to keep both of those theatres open.

“In keeping with our reputation as a favorite shopping and entertainment destination in Northern Kentucky, National Amusements’ new cinema will be a great addition to Florence Mall,” said Greg Comte, general manager of Florence Mall. “We expect the addition of the cinema to complement the comfortable, family friendly and contemporary environment that has made Florence Mall a favorite destination over the past 30 years.”

National Amusements has noted that General Growth Properties continues to invest in Florence Mall and is doing an impressive job in their redevelopment and updating of that property. The company also expressed their thanks to Mayor Diane Whalen for her determined efforts and encouragement to explore opportunities in the Florence community.

About National Amusements, Inc.

National Amusements is the largest exhibitor in the Greater Cincinnati/Northern Kentucky area with nine locations and 105 screens and is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

Viacom is one of the leading global entertainment content companies, with world-class brands that include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 100 networks around the world), BET, Paramount Pictures, Paramount Home Entertainment and Famous Music. CBS Corporation is a mass media company with operations in virtually every field of media and entertainment, with prominent brands including CBS, UPN, Showtime, CBS Television Stations, CBS Paramount Television, King World, CBS Radio, CBS Outdoor, Simon & Schuster, Paramount Parks, CBS Digital Media Group, CSTV Networks and CBS Consumer Products.

Media contacts:

Wanda Whitson, National Amusements

781-461-1600 ext 336

wwhitson@nationalamusements.com

Mayor Diane Whalen

859-991-0706

dwhalen@cityofflorenceky.com