11/27/2006
—MEDIA ADVISORY—

Members of the Celebrity Girl Gamer Team “Frag Dolls” Will Be On Hand To Celebrate the Opening & Public Is Invited To Attend

What: National Amusements launches CyGamZ, an interactive gaming venue the size and scale never before seen in the industry. The venue features state-of-the-art equipment and games that will blow-away even the most skilled and competitive gamers, in a family-friendly atmosphere. The arena will host major game tournaments and attract top gamers from across the nation. Major sponsors include Intel, Alienware and Pepsi.

Calyber and Seppuku, two members of Frag Dolls, Ubisoft’s all-girl gamer team, will be special guests on Media Day. They will explain how and why the CyGamZ venue and equipment will galvanize people at every skill level to play and perfect their video game skills. The Frag Dolls’ appearance also gives reporters the rare opportunity to learn from the masters of video gaming.

This special preview is also open to the public, the first 75 gamers can play for free. Come out and have some fun with us to see and experience it for yourself.

When: Wednesday, November 29, 2006

4:00 – 4:10 PM: Welcome and brief introductory remarks about CyGamZ

4:10 - 5:30 PM: Frag Dolls play with the gamers on hand and teach them the latest tricks and tips to make your game great

5:30 – 6:00 PM: Teen gamer matches with the Frag Dolls (for kids 17 and younger,

6:00 – 6:30 PM: Mature gamer matches with the Frag (for players aged 18 and over)

Where: Showcase Cinemas Ann Arbor

4100 Carpenter Road

Ypsilanti, MI 48197

Visual: Celebrity video gamers, Calyber and Seepuku of the Frag Dolls, as well as avid gamers playing the hottest games, on the hottest equipment.

Contact:

Heidi Yeranossian

heidi@madisononmain.com

Tel: 203-431-4222

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