11/29/2006
Sponsored by Intel, Alienware and Pepsi, this state-of-the-art gaming arena offers technology that will blow-away even the most skilled and competitive gamers.

[Dedham, MA]—November 29, 2006—National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia, announced today the launch of its new venture, CyGamZ. A first for the industry, this cutting-edge entertainment concept brings to interactive gaming a venue of the size and scale never before seen.

CyGamZ features state-of-the art equipment and games that will blow-away even the most skilled and competitive hard-core gamers, but also offers a safe, enjoyable family-friendly atmosphere for all ages. Already attracting major sponsors such as Intel, Alienware and Pepsi, CyGamZ equipment is recognized as the best by gamers everywhere, including 60 Alienware Area-51 7500 personal computers powered by the Intel® Core™ 2 Extreme processor, and the latest in game consoles, headsets, and monitors.

Competitive and casual online gamers will enjoy the experience of multiple bonded T-1 lines with fully dedicated and managed bandwidth offered at CyGamZ. Just imagine, zero lagtime and very low “Ping” rates. The arena will also host major game tournaments and attract top gamers from across the nation. The arena opens at Showcase Cinemas Ann Arbor, Michigan, on December 1, 2006, and will feature a weekend full of events celebrating the launch.

“National Amusements is leading the way in transforming the exhibition industry and CyGamZ is a key element of our strategy to make our theatres a unique community entertainment destination,” said Shari

Redstone, president of National Amusements. “We are very excited to be bringing this new entertainment concept to our patrons in Ann Arbor. We are also pleased to welcome our world-class sponsors for this venture: Intel, Alienware, and Pepsi with whom we worked closely in the planning process.”

The venue is run on a pay-to-play system, in which patrons can play with a number of friends at one time, create a social-interactive environment, or add an on-line competition element for the ultimate gaming experience. The arena offers high-tech audio and visual displays with 20 inch fast response LCD flat screen monitors for players. Patrons and visitors can view live gaming action on the oversized digital projection system and plasma screens while enjoying the comfortable, attractive dining area serving Pepsi products in both fountain and 20 oz. bottles, as well as a wide range of meals and snacks, featuring Doritos and Oberto Meat Snacks. The arena also offers party rooms which can be used for private gaming parties or business meetings.

This is the first in what is expected to be an extensive network of interactive gaming destinations for National Amusements. Stage One will include a roll-out of venues utilizing existing theatre resources by retrofitting select areas within the Cinema complex. The company is also considering stand alone locations and international expansion.

“Intel is very excited to be a key part of National Amusement’s new CyGamZ,” said Randy Stude, Director of Intel’s Worldwide Gaming Program Office. “What better place than this amazing game arena to showcase the ultimate gaming engine, the Intel Core 2 Extreme. CyGamZ offers consumers a rare opportunity to enjoy the best gaming experience possible and Intel offers them the ability to take a piece of that experience home when they purchase a PC with our latest and greatest desktop processor.”

“Alienware is thrilled to be a sponsor of CyGamZ,” said Mark Vena, Vice President of Marketing for Alienware. “National Amusements is taking Ultimate Gaming to the next level and Alienware is excited to be a part of this forward-thinking entertainment concept.”

“CyGamZ is yet another way National Amusements is adding value to the consumer’s entertainment experience,” said Alysia Margiloff, customer marketing manager, PepsiCo Foodservice. “Our Mountain

Dew brand, which has the strongest presence in CyGamZ, captures the essence of the gaming culture and shares National Amusement’s goal to bring gamers closer to the latest technology.

For more information about National Amusements; CyGamZ, including the state-of-the-art equipment; sponsors Intel, Alienware and Pepsi; as well as opening week-end events please visit: www.CyGamZ.com.

About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

About Intel:

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

About Alienware

Alienware offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers’ Choice Award as the Best Performance Desktop by Computer Shopper’s reader survey and also received PC Magazine’s Reader’s Choice Award in its 18th Annual Reader Survey. A lienware systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com/PRP2 or call 1-800-ALIENWARE (254-3692).

About PepsiCo Foodservice

The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola and Frito-Lay together with Quaker, Tropicana and Gatorade in the United States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels.

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National Amusements Media contact:

Wanda Whitson

781-461-1600 ext. 336

wwhitson@nationalamusements.com