12/22/2006
CYGAMZ™ NEW YEARS WEEKEND INTERACTIVE GAMING TOURNAMENTS ANNOUNCED; PLAYERS CAN WIN CASH AND PRIZES

Prizes include a Counter-Strike 5v5 team competition grand prize of $3,000, and a Need for Speed: Carbon 1v1 first prize of an Xbox 360® Bundle Pack, and other valuable prizes

[Dedham, MA]—December 20, 2006— CyGamZ™, a first of its kind, state-of-the-art interactive gaming venue located at Showcase Cinemas Ann Arbor, Michigan announced today the launch of two CyGamZ™ New Years’ Weekend Tournaments. The Counter-Strike 1.6 5v5 team tournament offers PC gamers the opportunity to compete on the venue’s state-of-the-art Alienware equipment. The Need for Speed: Carbon 1v1 tournament will be played on Xbox 360® consoles displayed on 42” plasma screens. Players have an opportunity to win cash and other prizes during the tournaments which take place beginning Friday, December 29, 2006, and ending on Monday, January 1, 2007.

Recently launched by National Amusements, Inc., a world leader in the motion picture exhibition industry, CyGamZ™ offers gamers the ultimate gaming experience. Sponsored by Intel®, Alienware® and Pepsi®, CyGamZ™ equipment is recognized as the best by gamers everywhere, including 60 Alienware Area-51 7500 personal computers powered by the Intel® Core™ 2 Extreme processor, and the latest in game consoles, headsets, and monitors. This is the first in what is expected to be an extensive network of interactive gaming destinations for National Amusements.

“National Amusements is pleased to launch the first of many tournaments at our new CyGamZ™ facility,” said Robert Steele, Vice President Strategy and Business Development at National Amusements. “This is a great opportunity for everyone to experience gaming to the max, with the best equipment and an opportunity to win some great prizes. We also invite those new to gaming to stop by and experience the excitement of this competition and to check out the state-of-the-art facility.”

Heat one of the Counter-Strike competition begins on Friday, December 29, 2006 at 10:00 AM. The competition continues until a winner is determined on Sunday, December 31, 2006.

Open Qualifying Heats for the Need for Speed tournament will be run on Friday, December 29, 2006, and Saturday, December 30, 2006. Players who post the top 64 Qualifying Heat times will race in the Championship Battle Finals on Monday, January 01, 2007.

Prizes for the Counter-Strike competition include $3,000 Cash, Xbox 360® Bundle Packs, CyGamZ™ Gaming Time, movie tickets and more.

Prizes for Need for Speed competition include an Xbox360® Bundle Pack, CyGamZ™ Gaming Time, movie tickets and more.

The entry fee for the Counter-Strike tournament is $30.00 per player for a five player team. The Need for Speed entry fee is $5.00 per Qualifying Heat. Counter-Strike players must be 17 or older, with proof of age, to compete.

The registration deadline for Counter-Strike 1.6 5v5 is Thursday, December 28, 2006 at 3:00pm.

For more information about CyGamZ™, the New Year’s Weekend Tournament including detailed rules/regulations and registration please visit: www.cygamz.com.

Beginning on Monday, December 25, 2006, a special tournament practice rate will be available for registered players.

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About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase®, Multiplex®, Cinema de Lux®, and KinoStar® brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

About Alienware®

Alienware® offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware® has been recognized by INC 500, won the Shoppers’ Choice Award as the Best Performance Desktop by Computer Shopper’s reader survey and also received PC Magazine’s Reader’s Choice Award in its 18th Annual Reader Survey. Alienware® systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com/PRP2 or call 1-800-ALIENWARE (254-3692).

About Intel®

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

About PepsiCo Foodservice

The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola® and Frito-Lay® together with Quaker®, Tropicana® and Gatorade® in the United States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels.

National Amusements Media contact:

Wanda Whitson

Tel: 781-461-1600 x 336

Email: wwhitson@nationalamusements.com