Media Contact: Tracy King, 781-461-1600 ext. 306, tking@nationalamusements.com
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CYGAMZ™ LEAGUE WINTER LADDERS COMPETITION ANNOUNCED; PLAYERS CAN WIN CASH AND PRIZES

2/8/2007
Prizes include $100.00 for winners in each league ladder, $50.00 for second place league ladder participants, and daily prizes

[Ann Arbor, MI]—February 7, 2007— CyGamZ™, a first of its kind, state-of-the-art interactive gaming venue located at Showcase Cinemas Ann Arbor, Michigan announced today the launch of the CyGamZ™League Winter Ladders Competition. The CyGamZ™ League Ladder is an extended competition where participating players/teams compete on a regular day and time for 7 weeks. Gamers can compete on the venue’s state-of-the-art Alienware equipment or Xbox 360® consoles displayed on 42” plasma screens to win cash and other prizes during the ladders competition. There is no registration fee for the tournament, participating players can purchase the special full-day $10.00 game pass made available for the tournament, or the special full-day $8.00 game pass for college students with a valid college identification.

Registration, online (visit www.cygamz.com) or in-person, begins on Wednesday, February 7, 2007. Registration extends past the first week of the tournament since ladders are designed to accommodate late entries and absences. Pre-season warm-ups for gamers to refine their gaming skills takes place from Friday, February 9, 2007 to Thursday, February 15, 2007, with the real competition heating up on February 16, 2007 to Sunday, April 1, 2007. Play-offs begin on Friday, April 6, 2007 ending on Sunday, April 15, 2007.

Winning participant(s) from each CyGamZ™ League Ladder will receive $100. Second place participants from each ladder will receive $50. Daily prizes include CyGamZ™ Gaming Time, movie passes, snacks, and more. Each participant receives the choice of a limited edition CyGamZ t-shirt or cap.

Gamers new or experienced can also be the first to play the newest MMORPG game from Sony Online Entertainment which will be showcased at CyGamZ™ from January 29, 2007 to February 11, 2007. One hour of play time for free. The first forty players at CyGamZ™ will also receive a complimentary one hour online account.

Recently launched by National Amusements, Inc., a world leader in the motion picture exhibition industry, CyGamZ™ offers gamers the ultimate gaming experience. Sponsored by Intel®, Alienware® and Pepsi®, CyGamZ™ equipment is recognized as the best by gamers everywhere, including 60 Alienware Area-51 7500 personal computers powered by the Intel® Core™ 2 Extreme processor, and the latest in game consoles, headsets, and monitors. This is the first in what is expected to be an extensive network of interactive gaming destinations for National Amusements.

“This is a great opportunity for local gamers to hone their skills for our bigger tournaments,” said Robert Steele, Vice President Strategy and Business Development at National Amusements. “CyGamZ™ will be hosting some exciting spring events, watch our website for details. We also invite those new to gaming to stop by and experience the excitement of this competition and to check out the state-of-the-art facility.”

Ladder Competition is scheduled each week of the ladder season as follows:

Friday 6:00 PM to 10:00 PM Warcraft III 1v1 PC

Friday 7:00 PM to 12:00 AM Call of Duty 3 2v2 Xbox 360

Saturday 2:00 PM to 6:00 PM Madden ’07 1v1 Xbox 360

Saturday 2:00 PM to 6:00 PM Day of Defeat 4v4 PC

Saturday 6:00 PM to 10:00 PM Gears of War* 2v2 Xbox 360

Saturday 7:00 PM to 12:00 AM Battlefield 2 6v6 PC

Sunday 12:00 PM to 4:00 PM Need for Speed Carbon 1v1 Xbox 360

For more information about CyGamZ™ League Winter Ladder Tournament including detailed rules/regulations and registration please visit: www.cygamz.com. Players must be 17 or older, with proof of age, to play mature rated games.

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About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase®, Multiplex®, Cinema de Lux®, and KinoStar® brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

About Alienware®

Alienware® offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware® has been recognized by INC 500, won the Shoppers’ Choice Award as the Best Performance Desktop by Computer Shopper’s reader survey and also received PC Magazine’s Reader’s Choice Award in its 18th Annual Reader Survey. Alienware® systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com/PRP2 or call 1-800-ALIENWARE (254-3692).

About Intel®

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.

About PepsiCo Foodservice

The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola® and Frito-Lay® together with Quaker®, Tropicana® and Gatorade® in the United States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels.

National Amusements Media contact:

Wanda Whitson

Tel: 781-461-1600 x 336

Email: wwhitson@nationalamusements.com