4/24/2007
Spider-Man 3 to be shown for 25 uninterrupted hours at The Bridge Cinema de Lux

LOS ANGELES —April 17, 2007-- National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia, announced today that The Bridge Cinema de Lux, in Los Angeles, California will be showing Spider-Man 3 for 25 uninterrupted hours beginning at 12:01am on May 4, 2007. The special showing coincides with the official release date of the film. Fans of the comic book hero will be able to experience the next chapter in the Spiderman saga at any one of the eight scheduled show times. There will also be prize giveaways in the 12 Lounge during select performances.

Fans of the superhero can experience Spider-Man 3 in state-of-the-art 35mm projection on screens over 50 feet wide with Dolby Digital Surround EX 7 channel surround sound. For our guests who want the biggest and the most immersive experience, they can purchase an assigned seat for Spider-Man 3: The IMAX Experience. The Bridge Cinema’s IMAX auditorium features a screen over 60 feet tall and over 80 feet wide.

The Bridge’s 12 Lounge will also stay open late on Thursday night until 2:00 a.m. serving up Spider Man themed drinks and appetizers. The 12 Lounge will then reopen early on Friday morning at

7:00 am. until 10:00 a.m. to serve breakfast to all those who attend the shows in the early morning hours.

Tickets for all performances at The Bridge Cinema de Lux, Los Angeles can be purchased in advance at the theatre, by phone at 310-568-3375 or online at www.thebridgecinema.com. Customers who purchase their tickets online can also take advantage of the print at-home ticketing option. Group sales, and special showings for educational organizations, can be coordinated by contacting Victoria Hull at 310-642-0721.

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About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

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Media contact:

Wanda Whitson

781-461-1600 ext. 336

wwhitson@nationalamusements.com