6/25/2008
State-of-the-art Showcase Cinema de Lux to feature Lux Level In-Theatre Dining Experience,

Chatters Bar & Grill, and free WiFi access

DEDHAM, Mass. —June 25, 2008— National Amusements, Inc., a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia, today announced it will unveil its new Showcase Cinema de Lux Florence officially on June 27, 2008 in Florence, Kentucky. This is the first new National Amusements theatre featuring the premium reserved-seating concept called Lux Level, where guests can indulge themselves with luscious meals, snacks, and cocktails (including some local favorites) before and during the show. Showcase Cinema de Lux is National Amusements newest brand, providing guests an enhanced level of luxury comfort and transforming the theater into a community entertainment destination. The theatre is a free-standing building, located on the Florence Mall property.

Lux Level guests are pampered with a variety of special amenities including exclusive access to the Lux Level VIP lounge. The lounge provides a relaxing place to meet with friends before or after the movie, and guests can enjoy specialty cocktails and beverages from the fully stocked bar, or order from the full menu. Once in the auditorium, Lux Level patrons will sit in the soft-cushioned, custom-designed love-seats with moveable armrests and swivel dining trays which ensure a comfortable dining experience. The Lux Level auditoria offer wider row spacing for spacious seating; service at the push of a button; with wait staff utilizing special wireless ordering devices that send your order instantly to the kitchen devoted to Lux Level dining.

In addition to the Lux Level, our guests can enjoy the lush atmosphere and special amenities at the

Showcase Cinema de Lux. As they enter the theatre, patrons will be greeted by the sounds of the baby grand piano on display in the lobby. Guests are free to relax in a lounge area outfitted with comfortable furniture and the latest issues of newspapers and magazines.

The state-of-the-art theatre also offers movie-goers approximately 2700 seats in 14 auditoriums (four offer Lux Level seating), all stadium style with Dolby® Digital Surround EX sound. One of the fourteen screens will be equipped with the latest in digital 2K projection systems and also Real D 3D projection.

“We are thrilled to partner with National Amusements on the opening of Showcase Cinema de Lux at Florence Mall,” said Greg Comte, general manager of Florence Mall. “The addition of Showcase Cinema de Lux offers patrons an unparalleled, luxury entertainment experience and establishes Florence Mall as a premier shopping and entertainment destination.”

“We are proud to offer the City of Florence and Northern Kentucky the ultimate movie-going experience at our luxurious new Showcase Cinema de Lux,” said Shari Redstone, president of National Amusements. “Our emphasis on customer service, the lush decor, great food, exciting alternative programming, and other high-end amenities will provide the best overall entertainment experience for the entire family to enjoy before, during and after the movie. We extend our thanks and appreciation to Mayor Whalen and General Growth Properties for helping to make this happen.”

Another experience that sets Cinema de Lux apart is Chatters Bar & Grill, a full-service restaurant featuring American fare in a relaxed, sophisticated setting. Menu items at Chatters include appetizers, sandwiches, burgers, pizza and a wide variety of other quick dining options. Chatters also features a full service bar with beer, wine and our innovative signature specialty drinks. Patrons will be able to enjoy dinner and/or drinks before or after the movie, or just stop by to meet friends for lunch/dinner or an afternoon snack.

Showcase Cinema de Lux Florence will offer patrons a wide variety of concessions from classic movie fare such as popcorn and soft drinks to well-known brands such as Famous Famiglia Pizza, NATHAN’s Famous® and Pretzel Depot. The theatre will also offer Ben & Jerry’s ice cream and a coffee bar service area featuring Starbucks coffee and other specialty coffee beverages.

In celebration of the opening, National Amusements will be hosting “Family Day” offering free films on a first come, first serve basis. Patrons can select from five Harry Potter films, four Batman films, two The Mummy films, Chicken Little 3D, and Meet the Robinsons 3D. Beginning on the official opening day, June 27, 2008 the following newly released films will be shown WALL*E and Wanted, and opening on July 2, 2008 will be Hancock. Please visit www.nationalamusements.com for additional titles, show times and special programs.

The theatre will also feature several of National Amusements specially designed programs: Kidtoon Films, Popcorn Club, Bookworm Wednesdays, Silver Screen Classics, Holiday Classics, Bargain Tuesdays, Senior Wednesdays and the Star Pass Loyalty Program.

Tickets for all performances at Showcase Cinema de Lux Florence can be purchased in advance at the theatre, by phone at 513-699-1500 a or online at www.nationalamusements.com. Customers who purchase their tickets online can also take advantage of the print at-home ticketing option. Group sales, and special showings for educational organizations, can be coordinated by contacting Debbie Heller at 866-581-9138 x 301.

About General Growth Properties

Florence Mall is owned and managed by General Growth Properties, Inc., one of the largest U.S.-based publicly traded real estate investment trusts (REIT) based upon market capitalization. General Growth has ownership interest or management responsibility for a portfolio of more than 200 regional shopping malls in 45 states, as well as ownership interest in master-planned community developments and commercial office centers. General Growth’s international portfolio includes ownership and management interest in shopping centers in Brazil and Turkey. The Company’s portfolio totals approximately 200 million square feet and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit http://www.ggp.com.

About National Amusements, Inc.

National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service, MovieTickets.com, and is the parent company of both Viacom and CBS Corporation.

Media contact:

Wanda Whitson

781-461-1600 ext. 336

wwhitson@nationalamusements.com

Greg Comte

General Growth Properties

859.371.1231 ext. 103

greg.comte@ggp.com