BOOKWORM WEDNESDAYS - A fun and rewarding summer reading program developed to encourage young children to read during the summer months. BOOKWORM WEDNESDAYS entitles kids to free admission to a select children's film when they present a book report at a participating Showcase Cinemas, Multiplex Cinemas or Cinema de Lux box office. Accompanying parents or guardians and children under six receive free admission and do not need to submit a book report.

Bookworm Wednesdays will resume in Summer, 2010.